If you have Instagram and follow any outdoorsy accounts, you’ve probably heard about Socality Barbie. Socality Barbie is a parody account, satirizing the hipster Christian community Socality for being inauthentic and taking lots of the same photos of waterfalls, trendy coffee shops on rainy days and people standing outside with blankets in absurd outdoor locations.
Socality Barbie makes some excellent points. She is an incredibly creative idea, and her account is perfectly curated for the purpose of calling out those who are “inauthentically” posting all the same photos in all the same places. It’s true that some images are pretty ubiquitous within the Instagram platform. If you haven’t seen a photo of someone wrapped in a blanket on a beach or drinking coffee out of a battered mug at a waterfall… well, you probably don’t have Instagram.
At first I thought Socality Barbie was funny. But then I thought: Isn’t this a lot of effort to make fun of people?
Before Socality Barbie, I didn’t know what Socality was. I did some research. From what I gather, Socality is a Christian community trying to build relationships through social media to spread their message of love and Jesus. I’m definitely not trying to be a part of their community for all eternity. But I’m not trying to actively make fun of them either.
Socality Barbie is doing a great job at being a joke. But is it a harmful joke? The creator of Socality Barbie is obviously brilliantly creative, intelligent and receptive. If you have that much passion and talent, be funny in a way that doesn’t deprecate someone else. The Socality community is not harming anybody with their posts. If you don’t like it, don’t follow them. If what they are doing bothers you, that’s a reflection on YOU, not them. Socality Barbie is mocking a group of individuals trying to find strength in community, their faith, and redundant folky images (I guess). Why does it matter? Maybe you find strength in burritos. That’s also fine, and doesn’t deserve to be criticized by someone else, because it’s YOUR decision.
The world doesn’t need more people who are funny at the expense of someone else. We’re not learning that way. We’re not growing.
When we participate in stuff like this, kids see that this is okay to do. This says “it’s okay to publicly shame a group of people.” This is the same way that cyber bullying is done in schools. Yes, there’s irony in Socality Barbie. Yes, there may be some truth to it. But spending this much time and effort to call out a group of people just trying to do what they feel is right, frankly sends a message that it’s alright (and even celebrated) to make fun of people.
“But Erin, you’re taking the time to criticize Socality Barbie. Why do YOU care so much?”
I care so much because I think this is a greater comment on how our society reacts to things that mildly bug us. We do it with bullying. We disguise it in humor. I am trying to be supportive of people expressing themselves in any way they want to. I don’t care how they do it if it’s not hurting anybody. Socality Barbie is hurting somebody, and that matters. She has a growing following of almost one million people. If her humor was directed at one individual, it would easily be considered bullying.
I’m asking for a little bit of reflection on something that owes its success to criticizing the behavior of others. I agree that we shouldn’t take social media too seriously. It’s healthy to laugh at ourselves. But it’s worth it to look a little deeper.
Do you agree? Do you think I need to chill cuz it’s the internet? Let me know in the comments!