The team at Chevrolet's New Roads Magazine came to me looking for unique ways to illustrate a story about some of their electric vehicles. Sometimes it’s not possible or ideal to shoot a product or a service in “real life” for whatever reason (i.e. pandemic!). There are plenty of ways to problem solve, and that’s our job as creatives. I love working in miniature to make engaging imagery, and have found that often I end up with way more interesting visuals than whatever “normal” shoot I would have done!

I created six miniature scenes relating to common myths about electric vehicles to help illustrate each point, and focused on maintaining negative space for the copy.