The team at Chevrolet's New Roads Magazine came to me looking for unique ways to illustrate a story about some of their electric vehicles. Sometimes it’s not possible or ideal to shoot a product or a service in “real life” for whatever reason (i.e. pandemic!). There are plenty of ways to problem solve, and that’s our job as creatives. I love working in miniature to make engaging imagery, and have found that often I end up with way more interesting visuals than whatever “normal” shoot I would have done!
I created six miniature scenes relating to common myths about electric vehicles to help illustrate each point, and focused on maintaining negative space for the copy.
“Thank you again SO much for taking this project on, getting it done so quickly... and for creating AWESOME scenes!!!! I couldn't be happier with your incredible creativity!!”
Behind the scenes