The Beaches of Ft. Myers & Sanibel came to me curious about how to bring their Beach Ready Spirit Week campaign to life. Since travelers cannot currently visit, the tourism board was looking to keep their community inspired and to put the destination at top of mind. I used sweet potatoes, tin foil, and cardboard, to create the images that helped launch this project. It received over 100,000 total impressions on @erinoutdoors channels.
Instagram story excerpt