One Tree Planted approached me regarding a TikTok campaign. Here’s how it worked: they would pledge to plant a tree for every user who posted a TikTok creating a forest and using the project hashtag. For the launch video, I made a forest with celery and model train figures, showing some of the process and announcing the challenge. The launch banner on the Discover page portrayed another way someone could #MakeAForest.
the tiktok video